A native of Southern California, Irene's fundamental inspiration is the ocean. Its purity, power and colors are all key elements at the origin of her designs. Her fascination with intense colors and raw, un-manufactured gem cuts, have become signature trademarks of the line. From the moment she began designing jewelry, Irene was inundated with requests to purchase her one-of-a kind pieces.
In 2003, she brought a small collection to Barneys New York, where the buyer placed a significant order after their first meeting. One year after joining Barneys, Irene Neuwirth ranked among the store's top selling jewelry lines, a position maintained to this day. In the fall of 2014, Irene opened her own flagship store on the tree lined street Melrose Place in West Hollywood. The jewel box space was designed by Pam Shamshiri of Commune and marked the first time Irene’s vision was realized in a full brand experience.